Spammers and Bots

In recent years there has been an increase of spammers and bots on the internet. Since then we have had a new rise of web security known as captcha's to figure out if the user is a real person or a bot. This type of technology allows real people to input the characters that are displayed on an image, including letters and numbers, into a box to show they are a real person. Now a new startup called NuCaptcha has found a way to incorporate video ads into this sort of security. The concept creates the ability for an ad to be watched by a user, and during the ad there will be letters and number shown, and then the user has to input that to show that they are a real person. This technology is more effective than the average captcha's on the net because of use of image recognition software employed by bots and spammers, which has caused the older captchas to start using distorted images with characters in it. To me this seems to be a much safer way to secure a website, and it also allows for more ads to be shown on sites, which will increase revenue to both the website and the ad being shown.